About the TACTICAL Program
Totally Accountable Coaching That Impacts Choices and Lives
I lived the journey.
I know the frustration.
I want to help.
About Me
I’ve had the hustle in me from day one. In my late teens, I figured out that there’s a world where what I put in directly impacts what I earn—no limits set by anyone else.
But let’s be real—before I hit my stride, it wasn’t all smooth sailing. Growing up, I carried a ton of anger and resentment. I felt boxed in, not knowing how to channel all that energy. Through a relentless commitment to personal development, I discovered how to heal those wounds. And that sparked a new passion in me—to help other business owners break through their own emotional baggage, so they can stop holding themselves back in business and in life.
I’ve always believed in doing great work, but climbing the corporate ladder quickly showed me that I’d hit a ceiling. I needed to break out of the box and chart my own course.
So, I threw myself into learning and taking massive action. From tapping into NLP techniques to drawing inspiration from Tony Robbins, I’ve collected a toolkit designed to not just build better businesses, but better lives. This isn’t just about systems—it’s about mastering human behavior, psychology, and using those insights to create unstoppable momentum.
When I got locked out of the rehab therapy clinic I was working at, it was a defining moment. That locked door was the push I needed to go all-in as an entrepreneur. Sure, the early years were brutal, but learning how to implement systems and leverage what I had changed the game for me. It meant I could stop trading time for money and start scaling.
Since then, I’ve built over 7 businesses—including a six-figure, nationally-awarded production studio, a boutique wedding photography studio, and an active rehab clinic. But it’s not just about stacking businesses—it’s about making an impact.
That’s why I’m so passionate about giving back to my community. Whether it’s coaching my kid’s ringette team, supporting my wife’s church (even though I’m not religious), or sponsoring causes like the Zajac Foundation and Make-a-Wish—I’m here to make a difference. It’s about using business as a vehicle for good, and helping kids who need it the most.
Today, I’m packing over 20 years of real-world, battle-tested experience into the TACTICAL Program. It’s all about helping business owners like you go from idea to execution and build a purpose-driven, profitable machine that makes waves in your community.
If you’re stuck or dealing with unexpected roadblocks, the TACTICAL Coaching Program is your roadmap to busting through those barriers and getting back on track.
Ready to flip the switch and get moving? Let’s make it happen!
Be conscious and deliver excellence,
Justin Lam
Testimonials
Thomas Chan
Justin has helped me create a roadmap... how to actually run a business, before I was just a technician.
Joel Mark Harris
Three Sixty Media is so much more than simply a digital media company. They helped me to see clearly how I could position my company and attract the right type of clients and employees. Before engaging them, I didn’t really think about core values and how they guided every decision I made. I thought core values were just meaningless, empty words on a piece of paper.
I highly recommend every single business owner, both big and small, go through the unique Three Sixty Media process. It’s worth its weight in gold as it will set you up not only to become a better business owner but a more happy, fulfilled person.
Darren Milne
In early 2020 we decided to incorporate and launch a new brand, Westerly Wealth & Insurance Advisors. At the time, I was a sole proprietor, operating under both my name and a dealership brand. I wanted to create both a separation, but an extension of my identity, reflected in a new brand. I knew that I wanted but didn’t know how to get there. Justin really pushed hard and peeled the onion back on what both I represented and what I wanted the brand to portray. Justin, the Tactical Program and Three Sixty Media are great partners to work with and I would not hesitate to recommend them!
Tiffany Elsener
It's easy to get shiny object syndrome. Justin and Three Sixty Media helped me get clarity and put the blinders on so I could focus on what was most important instead of being distracted. I feel empowered and confident in where my business is heading now.